Gap Inc. Traditionally, the strong brand image of the company has been based on uniqueness and exclusive designs, ability to deliver a competitive product and respond effectively to market changes influenced by demographic variables and life styles changes. Strategic objectives and marketing processes was the main method for Gap to remain competitive and plan its future growth. Setting strategic goals for each organization includes revenue forecasts for periods such as one, three, five, and ten years ahead. Such forecasts forecast consumer and competitor reactions; seeks to gauge acceptance for new products; and highlights economic, social, cultural, technical, psychological and political shifts, all of which are difficult Tasks to execute or the degree of precision required in certain more practical situations. The average age of the consumers is years old, and years old.
Please join StudyMode to read the full document. Response strategies are varied, from aggressive traditional marketing to increased reliance on social media and real-time customer engagement. Gap Inc. Management and employees report an increase in the overall energy and engagement level, greater focus on quality rather than simply meeting deadlines, and There are worldwide Gap headquarters in the San Francisco Bay Area, product development offices in New York City and distribution operations and offices coordinating sourcing activities around the globe www.
Hence, customers would feel more confident in their investment, knowing that their money would not be put to waste, especially as brand image is determined from the perception of existing, as well as, potential customers. Apart from the product aspect, Caterpillar also hold a strong brand image regarding its corporate social responsibility. That it strives to have zero accidents as well as creates products that benefit the environment.
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