Case study jetblue

Neeleman was a university dropout who started his career selling condominiums in Hawaii from his base in Utah. He later set up his own travel agency in Utah. Neeleman's reputation as a hard-seller caught the attention of June Morris, owner of one of Utah's biggest travel agencies, who invited him in to join as a partner in starting an aircraft charter operation called Morris Air To find people who suited the company's culture, the candidates were 'screened for aptitude and hired for attitude. Even before JetBlue started operating in the year , the training center was set up in In , JetBlue started national corporate training center in Orlando.

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With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. Jet Blue Airways: Case Study 1. The remote support, easily customizable interface, and user migration tools enabled the airline to implement Windows XP Professional without additional training and support….

Customer Case Studies

Carrying passengers and six crew, the Airbus A departed Burbank at p. The aircraft, which was built in , [2] bore the tail number NJB [3] and the name "Canyon Blue. Kennedy International Airport. After takeoff from Burbank, the pilots realized that they could not retract the landing gear. They then flew low over Long Beach Municipal Airport LGB in Long Beach the location of a JetBlue hub to allow officials in the airport's control tower to assess the damage to its landing gear before attempting a landing.
Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February Specifically, JetBlue moved from a single aircraft type i. Students are initially asked to consider the impact of this decision on JetBlue's operations strategy and business model. They are then asked to consider how the reductions in aircraft capacity growth should be spread across the two plane types.
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