Other Games will come and go, but Candy Crush goes on forever. Launched in , Candy Crush reported a total of million active users at the end of June The success of Candy Crush can be credited to the usage of exceptionally well-defined marketing and psychological strategies by the developers to make the game addictive. How a candy matching game with not so complex graphics and music can be the only game to reach number 1 spot on google play, Apple App store, and Facebook at the same time? The success of candy crush is the result of a great mixture of marketing and psychological strategies. This use of psychological marketing has led to a candy crush addiction among its users and more money to the developers.
Case Study: Supercell and Waste Creative “kill off” game to promote global launch
Six useful mobile marketing case studies | Econsultancy
As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study. The eighth and final season of the fantasy drama series began on April 14 and will conclude on Sunday, May As expected, the critically acclaimed series created a lot of excitement and buzz. Brands are also keeping a close watch and grabbing every opportunity to leverage such associations to directly reach to the audience. Indian viewers are the 5th largest group of viewers of GOT in the world. The brands not only achieve popularity with this participation but also gave birth to aspirations and nostalgic values. Johnnie Walker launched the White Walker, a special edition whiskey.
Supercell Waste Creative. In order to create such a campaign, Supercell collaborated with digital agency Waste Creative , who had been involved with Brawl Stars since its beta-launch almost a year-and-a-half earlier. The two companies used both social listening and data analysis to interpret what the beta players would most fervently react to. The last thing posted by a Brawl Stars social media account was a picture of the main characters walking into the sunset as if to say "Goodbye". The image generated several million organic impressions and an engagement rate of 26 per cent, all without using paid media.