Burger King BK is an American multinational chain of hamburger fast food restaurants. Over the next half-century, the company changed hands four times, with its third set of owners, a partnership of TPG Capital , Bain Capital , and Goldman Sachs Capital Partners , taking it public in The new owners promptly initiated a restructuring of the company to reverse its fortunes. The s were the "Golden Age" of the company's advertising , but beginning in the earlys Burger King advertising began losing focus.
Like PepsiCo, Inc. For more than 60 years, McDonald's has been the trailblazer that set the standard by which all other franchises operated. But there are signs those roles may be reversing. A revitalized Burger King is forcing McDonald's to adjust to it, not the other way around.
Burger King Corporation: Resources and Core Competencies
As Burger King rose in popularity, restaurants began to open across the United States. In , Burger King opened its first international restaurant in Puerto Rico. In , drive-thru service began and by , Burger King had opened 2, restaurants on three continents.
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