In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can be used to generalize findings across populations. This tab focuses on the latter--how to design and organize a research paper that analyzes a specific case. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.
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4 Ways to Write a Case Study - wikiHow
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A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they can benefit by choosing you as their marketing partner.