Along with that, most children younger than years of age do not recognize the persuasive intent of commercial appeals. Children view about 40, ads per year in just N. However, the Internet has become big with the younger population as well. Industries have noticed this as well and are starting to take advantage of this.
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What are the facts? Coincidently, Australia not only has the most overweight children, it also has the highest proportion of junk food advertising on commercial television Chapman et. Several recent studies have aimed to determine exactly how much junk food advertising is on commercial television, and studies have attempted to prove the link between the growing number of overweight children and the increase in junk food advertising on commercial television. Of the high proportion of advertising for unhealthy foods on Australian television, a time slots with the most advertisements per hour of food such as take away fast foods, frozen desserts, chip and crisps, high sugar content drinks such as cordials and soft drinks, and confectionary were shown during peak times for children watching television. The following table graphically depicts the findings of the study and compares the different time slots analysed. Fig 1: No. Another independent study has discovered that junk food advertising increased substantially during school holiday periods.
We read advertisements. We are always ready-even eager-to discover, from the announcement of a new product, what we have all along wanted without really knowing it. Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient.
The advertising industry is a large business in the United States, with an average net of billion per year and comprising of more than , brands under its helm with which to sell to the public. In the country alone, statistics indicate that teenager spend about billion dollars a year while children aged 12 years and younger spend another 25 billion dollars. In fact, the industry of advertising and sales certainly received a lot of profit by designing advertising strategies to target the younger population. Advertisers target children in order to establish a brand name at the earliest stage possible. This practice is deemed as a routine part of the business in the United States, unlike their European counterparts which have strict rules regarding advertising to children Strasburger