Thesis on the effect of customer relationship management on customer retention

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Impact of Crm on Customer Retention

Impact of Crm on Customer Retention - Words | Bartleby

I hereby declare that any Internet sources published. Satisfying the customers' need is the top priority of almost every organization. Both internet and web enabled technologies complemented the CRM in a significant manner. The approach of research is to gauge the impact of the electronic customer relationship management required in the creation of commitment and the customer base retention in the sector of Iran. Astonishingly, businesses began to realize the validity of this statement only a couple of decades ago Morris, With the rapid technological advances we are experiencing on a daily basis, companies are being forced to shift from a product-centered focus to a customer-centered focus. Instead of targeting customers, technology has flipped the role and allowed customers to target companies.

Impact of Customer Relationship Management on Organizational Performance

Furthermore, it represents my own opinions and not necessarily those of the University. The MSI Top Tier Research Priorities for the customer management community identifies the key research topics including customer portfolio management, measuring and predicting lifetime value of a customer, segmenting and managing the customer relationship desired by the firm, managing and maintaining customers through multiple channels, and implementing and assessing the impact of CRM. Many organizations have embraced relationship marketing and its focus on customer lifetime value.
The article on this topic impact of customer satisfaction strategies on consumer retention in First bank Nigeria is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. However, Dennis opined that customer retention involves creating customer value through the improvement of products and services in order to satisfy customers so that an organization can retain their existing customers.
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