It is common in communication studies to characterize contemporary capitalist society as a consumer society, where the media plays a central role especially, though not exclusively, through advertising. This paper will focus specifically on the role advertisements play in the media in a consumer capitalist society. We live in a consumer culture where products are constantly advertised. Advertisements all serve the same purpose to promote and sell products and services in a society where consumers are constantly buying products according to advertisers that will satisfy their wants and needs. Media is often referred to as mass media and this form of communication has been used by companies to promote their products.
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Changing Politics There is a heavy reliance on the internet and television for information, news, and for getting in touch with colleagues, friends and family. Politics is an area that has been strongly influenced by television and internet from the point of carrying out campaigns to the actual elections. Television and the internet have contributed to the fall and rise of great politicians, including the most powerful presidents the world has ever known. New media, on the other hand, refers to the new generation of digital, computerized, or networked information and communication technologies Electronic Frontier Foundation, There can be no gainsaying that the distinct role of the media, aside from providing entertainment, is.
Advertising is a unique marketing that works to influence customers and their buying behaviors. The target of all advertisements is the general public, better known as the consumers. Consumer behavior is the study of individuals and the processes they use to select products or ideas to satisfy needs Perner.
Not including the debates, the Kennedy and Nixon campaigns purchased three million dollars worth of radio and television advertising time combined. This unprecedented exposure on television made Kennedy and Nixon the most recognizable presidential candidates in history. Not only did this exposure influence voter perceptions, but it also helped Kennedy gain tremendous name…. This presidential election has surprised millions of people. Despite the constant criticism of Trump, specifically his beliefs and his actions, he was able to win the presidential election in a landslide.