Thesis on selective exposure

Dahlgren, Peter M. Faculty of Social Sciences. Dahlgren, P. Reinforcing spirals at work? Mutual influences between selective news exposure and ideological leaning.
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Free Essays on Selective Perception

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Free Essays on Selective Attention -

In this theory people tend to select specific aspects of exposed information based on their perspective, beliefs, attitudes and decisions. People can determine the information exposed to them and select favorable evidence, while ignoring the unfavorable. This theory has been explored using the cognitive dissonance theory, which suggests information consumers strive for results of cognitive equilibrium consistent rather than conflicting thoughts. In order to attain this equilibrium, individuals may either reinterpret the information they are exposed to or select information that are consonant with their view. The premise of selective exposure relies on the assumption that information-seeking behavior continues even after an individual has taken a stance on an issue. Previous information-seeking behavior will be colored by various factors of the issue that is activated during the decision-making process.
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Selective Exposure Theory

In contrast to early studies of voting behavior, where selective exposure was proposed as an explanation for limited media effects, this dissertation contends that selective exposure is a cause of potentially significant media effects. This study documents the extent of exposure to politically congenial outlets and identifies some of its key causes and consequences. Data from the National Annenberg Election Survey are used to examine the contours of partisan media use, supplemented by an experiment investigating whether the media environment's structure influences partisan selective exposure.
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The ongoing debates in societies all over the world about the influence of fast circulating and personalized online news about patriotic ideas and negativities concerning cultural diversity in society serve as the basis for this study. The experimental research model provides insight into the full online news media process in which possibilities for selective exposure, as well as the effects of closed information systems online, are explained. Both were online experiments.
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