Defining who the customer is for a funeral home is complicated. We have segmented the market in terms of the four generations that are over age 30 who form the active decision-making market. The four generations are the GI Generation age 79 or older as of , the Silent Generation age 58 to 78 , the Baby Boomers age and the portion of Generation X age that is over A new funeral home that was like all the others could not compete effectively for the most active market, the Silent Generation, against the reputations of long-established funeral homes in the area.
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Michael Hutchinson Funerals, Skinners Funerals and Murphy Funerals are uncomplicated and economical funeral directors. We show you our prices throughout this website to help you determine the general cost of a funeral before you contact us. There are many variables to consider when planning a funeral and we are here to help you. We offer various types of funerals based on your personal requirements and financial situation. All funerals are undertaken with care and understanding. Our traditional coffin is included in our service fee for full-service cremation and burial. We have a selection of others if you wish to see.
These figures are conservative because they anticipate a slow market penetration as the Center builds its reputation and reaches full market share in year four. The details are included in the following table and chart. The financial plan assumes interest rates at eight percent raising to 10 percent by The key underlying assumptions are:. The initial break-even point is realized in March of with sales of only four funerals a month.