Toby Stuart on innovation at work: social networks and corporate strategy. Ulrike Malmendier on the effect of entrepreneurial peers on becoming an entrepreneur. Ross Levine on the characteristics of entrepreneurs. In , Prof. Stuart earned his Ph. He received his A.
Research Proposal: Entrepreneurship and Value Creation
Ph.D. student wins major grant for entrepreneurship research | Rutgers Business School
Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation identifying specific groups within a market and product differentiation creating an identity for a product or service that separates it from those of the competitors are impossible to develop without market research. When conducting primary research, you can gather two basic types of information: exploratory or specific.