Consumer perception research paper

We use cookies to give you the best experience possible. Words: , Paragraphs: 45, Pages: With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B Consumer to Business , B2C Business to Consumer etc. Currently E-commerce portals are playing a vital role in online business and here most consumers have varying opinions or views on online transactions especially security, privacy and trust. Security and privacy are the two major aspects that drive online businesses which leads online consumers to develop trust on the e-portals.
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100 Hot Consumer Behavior Essay Topics

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Paripex - Indian Journal Of Research(PIJR) ,PIJR|World Wide Journals

Customer collects information about a product and interprets the information to make a meaningful image about a particular product. This is called as customer perception. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. The entire process of customer perception starts when a consumer sees or gets information about a particular product. This process continues until the consumer starts to build an opinion about the product. Everything that a company does affects customer perception.
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