Paripex - Indian Journal Of Research(PIJR) ,PIJR|World Wide Journals
Customer collects information about a product and interprets the information to make a meaningful image about a particular product. This is called as customer perception. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. The entire process of customer perception starts when a consumer sees or gets information about a particular product. This process continues until the consumer starts to build an opinion about the product. Everything that a company does affects customer perception.
" A RESEARCH ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE POLICIES "
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