Hope you like it. Way back in the early 90s, there was no Oatly-just a small group of scientists who looked at the nutritional power of oats and thought: What if we skipped the cow altogether and turned these oats directly into a drink designed for humans? So they did. Of course you can probably guess the next part…Oatly was born.
When we look back at the project we can conclude that there are a number of fundamental factors that paved the way for the success we can see today. And to summarise these means that there are learnings for you who want to create a global platform for growth for your company whether you are a start-up entrepreneur or a CEO of a larger company looking for the next growth phase. The first is that change starts by not accepting status quo, and these were the factors that triggered the need for the repositioning project:. This means that vital factors for a successful outcome of the project were already in place when HMT started the project:. Oatly at the time was very inward focused. The discussion when we entered was circling around how the company should leverage the science and claims related to Betaglucans.
Oatly AB: Bringing Disruption to the Global Dairy Industry
Already in Oatly was a well established Swedish brand in the dairy free niche category. But when the market started to grow, it was struggling to carve out a distinct position for itself. From the 4C analysis it was clear that the strength of Oatly was not in the science but in the purpose behind the science.
With the launch of a new Omnia-based intranet, Oatly has created a global platform for their internal communications. Through our much-improved digital workplace, users can also access our e-learning system, Teams, Office and other work tools. This will significantly boost our internal collaboration throughout the world, says Johanna Wahlberg, Communicator at Oatly. The company was founded in the s after the discovery by a research team at the University of Lund that natural enzymes can convert fiber-rich oats into nutritional liquid food. With a patented enzyme technology for the production of oat-based food, Oatly produces a wide range of products, such as a variety of oat drinks and oat-based yogurts, creams, and ice creams.
At first I thought the price was a bit steep but when I received the paper, everything turned out just as I had expected save for a few typos and formatting error that the writer was able to fix in just an hour.