Case study on rural marketing pdf

Purpose of rural marketing strategy. Segmentation Targeting Positioning Rural Product. Available in 23 states. Provide loan to small farmer for buying cattle.
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Rural Marketing Strategy

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Rural Marketing Study Materials - Download Study Notes, Unit wise PDFs - Exams Time

The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy, lack of technology and other factors leading to the poor reach of products. With the changing marketing scenario, the corporate marketing strategies need to be reshaped in order to have an increased awareness among consumers and the overall development in the rural sector. To promote brands in rural markets require special dealings. Consumers have graduated to branded products with increased affordability as a result of increasing rural income.
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Rural Marketing: A Case Study on Hindustan Unilever Limited Author

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Download Rural Marketing Study Materials In this article, we are going to provide the Study Notes for Management Studies. Study Books and Notes of this subject can be downloaded by the links given below. Read the below article, for more information of Study Materials. The topics of this subject are given below.
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