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Research Proposal on Impulse Buying Behaviour - Term Paper
This page of the guide has words. Download the full version above. Abstract This paper basically examines the factors that impact the purchasing decision of a Smartphone buyer in India. This research is to analyze the internal and external factors affecting the purchasing behavior of the consumer.
FULL PROJECT: THE IMPACT OF CASHLESS PAYMENT METHOD ON CONSUMER BUYING BEHAVIOR
In: Business and Management. Impulse buying is a sudden, compelling, hedonically complex purchase behavior in which the rapidity of the impulse purchase decision precludes any thoughtful, deliberate consideration of alternatives Kacen, The speed of purchase decision prevents from any thoughts, considerations and studying other options or alternatives. Rook defines an impulse buying as follows: when a consumer experiences a sudden, often powerful, and persistent urge to buy something immediately.
In this research proposal, the premise to be investigated is the manner in which consumers purchase a particular food item in this case, enchiladas with regard to two specific variables: cost and nutritional content. The theory being proposed is that when it comes to food, people's behaviors are often influenced in ways that are not immediately discernible. Often, a number of factors are involved in the ultimate decision that is made. With that in mind, this proposal will focus on two specific.