Creating a book blurb, while still technically writing , is closer to a science than an art. The blurb that appears on the back cover of your book, and on your Amazon page, will either:. In that sense, a good blurb is anything but subjective. In this post, three publishing editors have shared their secret behind writing the best blurb for your novel. A blurb is a short description of a book that is written for promotional purposes. Traditionally, it would be found on the inside back cover of a hardback.
How to Write a Book Blurb that Sells (with Examples)
After the title and the book cover, your description is the most important book marketing material. The book description goes most prominently on the back cover , and the top of your Amazon page below the price and above the book reviews. Download Book Description Template. Why Your Book Description Matters. More Book Description Best Practices.
Selling books is a result of two factors: traffic and conversion. While the Amazon book description won't affect traffic i. For example, author Alessandra Torre used Amazon self-publishing to release her first book in , and for the first three months, she sold between five and fifteen copies a day.
But if you want to sell your book, a good book description is always the third essential ingredient. You might have written a great book. But you have to attract the attention of potential readers to sell it. When a buyer finds a potentially interesting book, they pick it up and turn it over to read the description or book blurb on the back cover. But like in a bookstore, they often go directly to their preferred genre or use search to start their selection.