Literature review on advertising and consumer behaviour

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In case of female segment, lifestyle, advertisement, quality, price and other factors play key roles in making the marketing decisions. Nepal is a multicultural and multilingual nation, with over half Thus, we can assume that increasing number of product and service purchases are made by Female Segment of the Nepalese market. Improved technology, better education, advancement in science and economic growth has provided people with a chance to better standard of living.
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Authors: B. Kanu 2 and A. Ezeabogu 3. Cite this article: B.
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Every possible standard is used to put across these communications including "radio, television, cinema, magazines, newspapers, video games, the Internet and billboards". Marketing is often done by an advertising group on behalf of an organization. Another definition of advertisements is that "Advertising is a form of communication for marketing and used to encourage or persuade an audience viewers, readers or listeners; sometimes a specific group to continue or take some new action.
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