Lower prices for aircraft would mean lower earnings. Boeing had a history of making money when its competitors did not, but Mr. Shrontz wanted higher returns. Companies had to have deep pockets to keep the operation going while waiting for a return on their investments. Starting in May , the airline initially sought to allow travel across the Atlantic and to the Far East at a more attainable cost for those who could not afford the prices of the Legacy carriers. Legacy Carriers: The legacy, or flag carriers, are being put under increasing pressure by low cost airlines, particularly when it comes to short haul flights.
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Southwest Airlines invests significantly in leadership development through a variety of learning experiences. Recognizing this, Southwest identified the need to include a module on financial acumen in their high-potential leadership development program. The nine-month program used Finance Challenge to help these high-potential leaders to:. Understand the relationships between operational decisions and financial measures at the company and product line level. Abilitie worked with Southwest Airlines to create a blended learning program broken into two major components: Fluent in Finance and Finance Challenge.