However, their marketing on innovation and design of the iPad also catches the attention of new potential consumers. To many the technology was not totally new, but the concept was and Apple focussed on that. Previous products from Apple put their brand in the limelight and made any new product launch a much anticipated one. Through proper advertising the Apple watch can double its sales and compete better against its competitors like Huawei, Sony and Samsung. Apple designs Macs, the best personal computers in the world, along with OS X, life, iWork and professional software.
To identify the factors which make the company successful, it is necessary to analyze its every aspects in market. The purpose of doing SWOT analysis for Apple is to find out the various factors which have contributed to its unparalleled success. Apple is famous for its iPhone, iPad and Macbook. As for a leading company in technology domain, Apple enjoys a great part of market share, and its users are all over the world.
Of the four new iPhones this year, the iPhone 12 Pro Max is really the no compromise phone from Apple. On paper, the iPhone 12 Pro Max has the same camera setup as the 12 Pro—a wide, ultrawide and telephoto, all with 12MP sensors. However, the primary camera is where you see the difference. As with the Pro, the Pro Max also has wider aperture than last year, but it also has a larger sensor to go with it.
Apple is a very successful corporation that embraces teamwork. Since its founding, the company has embraced teamwork, which has been a key factor in determining its success in the technology and communications industry. The benefits of teamwork are evident in areas such as innovation, product development, and employee relations. Apple leaders implement policies and management strategies that create a work environment that fosters creativity and innovation.