Virginia has been a university English instructor for over 20 years. She specializes in helping people write essays faster and easier. A great summary is easy to read and explains all of the main points in the original. Important points to remember:.
Last Updated: December 7, References Approved. This article was co-authored by Alexander Peterman, MA. Alexander Peterman is a Private Tutor in Florida. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been viewed 1,, times. Read it thoroughly and take notes on the major points you want to include in your summary.
To be effective the length of an issue brief should be no more than two pages front and back of one sheet of paper. That is why they are sometimes referred to as one-pagers. If the issue brief is to be used among members of an organization the information presented in the issue brief should be consistent with and reflect any organizational policy or agenda. The information presented in an issue brief can be assembled by using the information used in the development of an organizations advocacy agenda. Issue State the issue for consideration.
Creating a clear brief will help any designer or copywriter to deliver work that meets all your expectations. Copywriter and marketing communications consultant Mike Hadley explains the importance of setting objectives and shares his own briefing form. During my many years of working with clients, advertising agencies and design companies, I have been surprised how often there is no proper brief to detail requirements and expectations. This can leave both parties disappointed.