Case Study Analysis Solutions. The Coca-Cola Company is a beverage manufacturing and selling organization which offers about five hundred brands in not less than countries throughout the world. It offers its customers with options of refreshing beverages that are safe, healthy and high quality. It has employed 25 hundred workers in India.
One thing that has remained constant throughout the history of Coke is the innovative marketing campaigns that have launched and re-launched the brand and its product to the world. Coca-Cola advertising history is filled with famous marketing campaigns that rank among some of the most effective in the world. The campaign seems to have been a huge success with U. We can also see the success of this campaign when we look at data for the Coca-Cola brand in Google Trends. After being launched in the U.
Getting your desired message across to more than one group of people, or to a demographic consisting of diverse cultures can pose a challenge. Issues like this highlight the importance of having a trustworthy and native speaking translation service. One company is particularly talented at crossing cultural boundaries, and corporations can learn some helpful strategies from their efforts. In , Coca Cola aired a heartfelt commercial. This is what advertising specialists refer to as inclusive marketing.
The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part, they do not overlap on who they market each product to; Instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation, Diet Coke Is for the most part marketed to women who are trying to watch or lose weight.