To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF.
Nowadays, the importance of marketing is hard to overestimate. Modern society is constantly bombarded with various kinds of information, so it is easy to get lost and feel overwhelmed. Marketing is what helps to move the business forward. Not only products but even ideas, cultures, and entire countries can be promoted and turned into a recognizable brand. This field is also changing rapidly and becoming a subject of extensive research.