It's always easier to write something if you can read an example first, so here's an executive summary example that you can use as a model for your own business plan's executive summary. For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan , part of the Writing a Business Plan series. The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about it. The executive summary should be no more than two pages long , with brief summaries of other sections of the plan.
An executive summary lets readers know what your business plan is all about. Before they read through your reports, data, and projections, prospective investors or partners can learn more about the company and its place in the market. A well-written executive summary can transform a business plan into reality. Effective executive summaries for business plans convince potential investors that the company is viable. Business writing is different from academic writing , so be sure that you know the difference. The executive summary should be no longer than one or two pages. The order of your executive summary should match the order of the rest of your business plan.
How to write a business plan: Free template, tips, and examples
When how to write a business plan is at the top of the SBA list of the ten steps in how to start a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell. Financing, marketing strategy, and future growth all require a well-researched and thought out business plan. A business plan can be as simple as a few notes scrawled on a paper napkin. It can be a page document with multiple sections and subsections describing every minute detail of its operations, products, and finances.
This article is part of a series on how to write a great business plan. I know that seems like a lot, and that's why it's so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.
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