Learning from Others 9. Sales figures for the iPod iPhone and iPad were Apple pioneered the PDA market with the Newton in , introduced the easy-to-use iMac in , and the iBook in Most important still were the launch of iTunes, the opening of its own own stores, and the introduction of the iPod, which changed the way people listened to music.
Apple Inc. Apple was established on April 1, by Steve Jobs. Steve Wozniak. Ronald Wayne. Former : Steve Jobs.
Analysts wondered what would happen to Apple with Steve Jobs gone. Despite their success, some observers worried that Apple had become overly dependent on iPhone sales and pondered how long Apple would sustain its growth without the introduction of truly innovative new product. With a high rate of innovation and emphasis on excellence in product design, Apple succeeds with its relatively high selling prices.