Yoga Bar products are in 6, stores across the country To introduce new products for children, breakfast and snacks options. The company claims its products are nutrient-rich without artificial sweeteners or preservatives. Suhasini Sampath, its chief operating officer, talks about the opportunity they see in the breakfast and healthy-snacking segment in India. Edited excerpts:. We are present in about 6, stores across the country and we plan to increase that to 10, by March next year. We also plan to launch a campaign on educating people on reading nutrition labels better. The first ingredient in the label is the heaviest ingredient in the product.
The cereals market in China continues to see growth. The increasing popularity of lighter meals and Western breakfast habits are the primary drivers of this emerging trend. The breakfast cereals market benefited both from the increase of hectic lifestyles and rising health awareness among consumers.
What is less commonly mentioned is the origin of this ode to breakfast: a marketing campaign launched by General Foods, the manufacturer of Grape Nuts, to sell more cereal. Only half of his message made it into the ads. Before cereal, in mids America, breakfast was not all that different from other meals.