Blue dart case study

Blue Dart, South Asias premier express air and integrated transportation, distribution and logistics company, offers secure and reliable delivery of consignments to over 25, locations in India. Blue Darts integrated air support and ground network includes seven aviation hubs and bonded warehouses, twelve express hubs, 55 domestic warehouses, and dedicated air services with a fleet of three Boeing freighters and four Boeing freighters operating each. Blue Dart caters to various sectors like pharmaceuticals, automobiles, banking and financial, and to millions of retail customers through over One Retail stores. The Indian logistics industry is growing at a steady pace and the country is now a prime destination for worldwide logistics service providers.
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The company was started as a partnership firm in under the name Blue Dart Courier Service and finally, the company was registered as a private limited company with the new name Blue Dart Express Pvt Ltd in The company was incorporated on April 05, , and it became a public limited company in The company is the global service participant of Federal Express International US with exclusive rights for pick-up and delivery services in India. The Federal Express which has an extensive service network in around countries is recognized all over the world for its innovation in the air-express business. The famous hub-and-spoke system of distribution which is widely followed by almost every airline in the world today was pioneered by Federal Express. In the domestic sector, the company has a number of products which includes — a domestic priority for the movement of domestic documents, and packages to locations across the country, Dart Apex — a special multi-modal distribution service for medium and heavy shipments; and Dart Surface line — a door-to-door express surface product. It has acquired on lease its third aircraft Boeing in addition to its existing fleet of two Boeing Aircrafts.
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Blue Dart has 8 employees. Blue Dart specialises in consumer services. Blue Dart key technologies used on the website.
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Blue Dart is a leading courier and logistics company which ensures timely delivery of goods. Blue Dart promises a secured delivery through developed tracking system, that has a unique code that can be tracked online, for the current location of the parcel. The service offerings in its marketing mix product strategy can be explained as follows:. Internal Urgency: The premium service by Blue Dart, these are the parcels that have to be delivered fast and hence use aviation mode to be delivered.
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