The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfill this role requires systematic propaganda. In countries where the levers of power are in the hands of a state bureaucracy, the monopolistic control over the media, often supplemented by official censorship, makes it clear that the media serve the ends of a dominant elite. It is much more difficult to see a propaganda system at work where the media are private and formal censorship is absent. This is especially true where the media actively compete, periodically attack and expose corporate and governmental malfeasance, and aggressively portray themselves as spokesmen for free speech and the general community interest.
A Propaganda Model Case Study of ABC Primetime ‘North Korea: Inside the Shadows’
Noam Chomsky along with Edward Herman has developed the?? They helped develop the detailed and sophisticated analysis of how the wealthy and powerful use the media to propagandise their own interests behind a mask of objective news reporting. Herman and Chomsky expound this analysis in their book??
Issues of war and conflict are easily deemed unimportant in news media if the news do not develop attention and resinate with Western interests. New Reporting on issues of conflict is an important element of representation of the world around us. The media seems to conceal why the news focuses on some wars more than others. This perspective can also lead news reporting to illustrate the ideals of propaganda.