What is the Difference Between a Business Plan and a Strategic Plan?
The Difference Between Strategic and Tactical Planning | andaluciapodemos.info
It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition. Marketing is a process that involves design, creation, research and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product even more than the actual product does. Marketing involves research and analysis.
Maybe you think you don't need a step-by-step guide to writing a great business plan. Maybe you think you don't need a template for writing a business plan. After all, some entrepreneurs succeed without writing a business plan.
A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to develop a marketing plan can result in budget problems, low customer volume and, in a worst-case scenario, the closure of a business. A marketing plan helps you assess your market, determine your target audience and select appropriate marketing vehicles for promoting your company.